EquipLogEQUIPMENT & SERVICE LOG

About EquipLog

For the people who
keep things running.

An idea from a family farm in Minnesota. Built with a software developer who grew up ranching in New Mexico. A simpler way to remember the work and share it with the people who depend on the same equipment.

Two people looking at a phone together in a farm workshop, with a tractor behind them.
In the shop, in the field, and wherever the next job takes you.

How it started

It started with a question
on the farm.

When did we last service this machine?

In Slayton, Minnesota, brothers Andy and Adam Pick farm with their dad, Walter, at their family business, Pick Feeders. Between thousands of acres, hundreds of beef cattle, and their own semi trucks, there is a lot of equipment to keep running.

Remembering what had been serviced, sharing that information with each other, and keeping track of the costs had become a challenge. Andy had a practical idea: put a QR code on a tractor, truck, or piece of equipment, scan it with a phone, and bring up its service history.

He brought that idea to Gabe Baca, a software developer and the husband of Andy’s cousin. Gabe grew up ranching with his family in New Mexico, caring for cattle and horses, and helping his dad with plumbing. From farm equipment to plumbing service calls, he had seen how useful it could be to have a reliable record of past work.

From New Mexico to Minnesota

Built together.
Tested where it matters.

With Gabe in New Mexico and Andy and his family in Minnesota, EquipLog took shape around the work it needed to help with: finding a machine’s history, sharing service records, and tracking costs.

We developed it together and tried it on the farm and on our own personal vehicles. Friends helped test it, too. Those everyday uses helped turn an idea for one farm into a tool for people looking after equipment of their own.

The people behind EquipLog

A connection to the work.

Rio Rancho, New Mexico

Gabe Baca

A software developer who grew up ranching in New Mexico and helping his dad with plumbing. Gabe brings the software side of EquipLog and firsthand experience with the work, from caring for cattle and horses to helping on plumbing jobs.

Slayton, Minnesota

Andy Pick

Andy farms at Pick Feeders in Slayton, Minnesota, with his brother Adam and their dad, Walter. He brought the original idea for EquipLog: scan a machine, see its service history, and make that information easier to share across the family operation.

Slayton, Minnesota

Adam Pick

Adam farms at Pick Feeders alongside his brother Andy and their dad, Walter. He also worked in aircraft maintenance in the Air National Guard, bringing another perspective on maintaining equipment and keeping track of the work done on it.

Different work. The same need.

A record that stays
with the equipment.

Gabe’s time helping his dad with plumbing is part of why we see a place for EquipLog beyond the farm. A tractor in the field or a water heater on a service call: knowing its history helps you take care of what comes next.

A person in a tractor cab scanning a QR label with a phone.

Out where the work happens

Open the record at the machine. Log the work while the details are still fresh.

A tradesperson scanning a QR label on a water heater.

Ready for the next service call

Keep the parts, paperwork and service history together, ready when someone needs them.

What matters to us

Useful in the real world.

01

Respect your time

Clear records, simple steps, and less time searching for what happened last.

02

Work where you work

Keep recording with no signal. Your history should be useful in the field as well as at a desk.

03

Keep your records yours

Download a backup or export your data on every plan. You put the work in; you should keep the history.

Help shape what comes next

Tell us about your day.

What are you keeping running? What would make the recordkeeping easier? We would like to hear it.

Talk to usExplore EquipLog →

Photos illustrate EquipLog in use and do not depict the EquipLog team.